ABOUT US

Founded in 1979, we have come a long way from our roots in Al-Ras. Under the guidance and leadership of Mr. Bhagwandas Pagarani, today we serve over 270 stores across the Middle East.


Our first showroom was established in Al-Ras, now the biggest wholesale market in the UAE. Earlier known as Al-Ras Cosmetics Trading LLC, our commitment to customers helped us grow rapidly and steadily. In 1989, a bigger and more innovative showroom was added to the portfolio in the heart of the cosmetic wholesale market at Deira Gold Souq, allowing us to serve buyers from other GCC countries as well.


In 2001, our expansion plans were geared to catering the multiple needs of our customers, who valued our work ethics and dedication to on-time business. This led to the inception of Vivek Impex, our own cloth factory in India, to design and weave a wide range of products with strict quality control measures.


In 2008, we re-branded ourselves as Al-Ras Emirates General Trading LLC to reflect our growth from a cosmetic company to one that caters to a whole array of lifestyle products for retail and hospitality. Our new brand, Bed Bath Living, also portrays our wide range across categories.


Today, our reputation stands for serving our customers with a variety of options and a well-focused pricing strategy across product lines. But we find pride in the fact that we have been able to serve over 52 million satisfied customers with great quality products at even better prices.

Our Brands

BLOR

Blor: Crafting Home Solutions. Elevate your living spaces with Blor's range of household essentials. From innovative kitchen gadgets to versatile storage solutions, Blor products are designed to simplify your daily routines while adding style to your home. Discover practicality, quality, and affordability with Blor - where every item is crafted with your comfort and convenience in mind.

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