ABOUT US
Founded in 1979, we have come a long way from our roots in Al-Ras. Under the guidance and leadership of Mr. Bhagwandas Pagarani, today we serve over 270 stores across the Middle East.
Our first showroom was established in Al-Ras, now the biggest wholesale market in the UAE. Earlier known as Al-Ras Cosmetics Trading LLC, our commitment to customers helped us grow rapidly and steadily. In 1989, a bigger and more innovative showroom was added to the portfolio in the heart of the cosmetic wholesale market at Deira Gold Souq, allowing us to serve buyers from other GCC countries as well.
In 2001, our expansion plans were geared to catering the multiple needs of our customers, who valued our work ethics and dedication to on-time business. This led to the inception of Vivek Impex, our own cloth factory in India, to design and weave a wide range of products with strict quality control measures.
In 2008, we re-branded ourselves as Al-Ras Emirates General Trading LLC to reflect our growth from a cosmetic company to one that caters to a whole array of lifestyle products for retail and hospitality. Our new brand, Bed Bath Living, also portrays our wide range across categories.
Today, our reputation stands for serving our customers with a variety of options and a well-focused pricing strategy across product lines. But we find pride in the fact that we have been able to serve over 52 million satisfied customers with great quality products at even better prices.
Blor: Crafting Home Solutions. Elevate your living spaces with Blor's range of household essentials. From innovative kitchen gadgets to versatile storage solutions, Blor products are designed to simplify your daily routines while adding style to your home. Discover practicality, quality, and affordability with Blor - where every item is crafted with your comfort and convenience in mind.
.
Style Towels: Wrap Yourself in Luxury. Indulge in the ultimate comfort experience with our premium towel range. Crafted with the finest materials and meticulous attention to detail, Style Towels elevate everyday bathing into a luxurious affair. Discover a touch of sophistication and unparalleled softness with Style - where quality meets style, one towel at a time.
.
Kassino: Luxe Comfort, Inspired Living. Elevate your home with our exquisite towel range and curated home furnishings. Crafted with precision and passion, Kassino products offer the perfect blend of luxury and functionality. From sumptuously soft towels to stylish home accents, experience the art of fine living with Kassino - where every detail is designed to enrich your everyday moments.
.
Diveena's: Elevating Home Comforts. Dive into a world where style meets functionality, where every detail of home furnishing is meticulously crafted to enhance your living space. From cozy throws to elegant curtains, Diveena's offers a curated selection of premium home essentials designed to transform your house into a haven of comfort and style. Embrace quality craftsmanship, timeless design, and affordable luxury with Diveena's.
.
Alras Party Items: Your Celebration Headquarters. From birthdays to weddings, we've got everything you need to make your event unforgettable. Explore our extensive range of party supplies, decorations, and accessories designed to add sparkle to every occasion. With Alras, creating magical moments has never been easier. Let's make your next celebration extraordinary!
.
Trishi items are range of high-quality products designed to enhance the functionality and appearance of your home at a very low price point. These items are carefully crafted using eco-friendly materials and are known for their durability. Whether it's in the kitchen, bathroom, bedroom, or living room, Trishi household items offer both practicality and style.
The PAPSTAR product range is made up of over 5000 consumables from around 200 productions in the categories disposable tableware, service packaging, table settings and household & hygiene. Besides the systematic and consequent use of renewable raw materials, the company is also devoting itself more and more to sustainable solutions in terms of cyclical material flow management. Sophisticated logistics and service concepts ensure permanent delivery capability - every day and right across Europe!
.
PROLLOON Balloons has continuously researched and developed high-quality balloons, developing and designing a multiplicity of product types.
.
The environmentally conscious premium tea light with brilliant luminosity.
12 billion tea lights are sold worldwide every year. The absolute bestsellers in the industry. But their ecological balance is negative. The reason is the use of aluminum. Cup Candle has set itself the goal of significantly increasing the low sustainability of the product and redefining tea lights.
0% aluminum - 0% paraffin - 0% palm oil
100% soy or rapeseed
Saving resources through recycled plastics
Up to 70% less plastic in the production of the cases
Brilliant luminosity thanks to transparent covers
Aromatherapy is becoming more and more popular with every day. The idea of Scented Cubes was born when we wanted to create something completely new, something cardinally different from what was already available on the market.
Small aroma cubes made from natural and ecologically clean palm wax with an addition of aroma oils. They are easy to use and allow one to combine cubes with one another and thus create individual aromas. This product is perfect example of all essential value today – high quality, presentable form, practicality in use and a reasonable price.
GRUND Bath Mats let you enjoy soft and gentle feeling of nature with a touch of design. Lined with a soft cotton yarn on sides, with comfortable and dense organic cotton yarn on the upper and bottom sides, our bath mats bring natural and organic design and material to the whole home.
.
Precision Craftsmanship, German Excellence. Experience the pinnacle of culinary precision with our kitchen knives, meticulously crafted in Solingen, Germany. Renowned for their superior quality and unparalleled sharpness, SOLINGEN embody centuries of German craftsmanship. Elevate your culinary creations with the reliability and precision of SOLINGEN - where every cut is a testament to excellence.
.
With modern working environment, advanced production equipment, high qualified research engineers and management team, we’re granted with many national certifications such as certified with more than 700 items of design and utility model patents.
Manufacturing high polymer new materials, high-performance films and household decorating products such as PVC table cloth, placemats, static window films and so on.
Mitsubishi Smokeless Coal: Transforming Aromatherapy. Elevate your incense experience with our innovative smokeless coal. Meticulously engineered for clean and efficient burning, Mitsubishi's coal enhances the aroma of your favorite incense without any unwanted smoke. Discover a new level of tranquility and purity in your space with Mitsubishi Smokeless Coal - where tradition meets technology for an unparalleled sensory journey.
.
Japan Coal: Elevating Aromatherapy. Experience the essence of tranquility with our premium incense burner coal. Meticulously crafted in Japan, our coal ensures a clean, consistent burn, enhancing the fragrance of your favorite incense. Elevate your mindfulness rituals and create a serene atmosphere with Japan Coal - where tradition meets modernity for an unparalleled aromatic experience.
.
Rupa is today the largest knitwear brand in India, covering the entire range of knitted garments from innerwear to casual wear.
Products incorporate the latest fabric innovations, cutting-edge production techniques, and advanced design elements to give the finest experience of style and comfort to the end-user. Synonymous with quality and durability, Rupa brands are integrated across the hosiery value chain. They enjoy top-of-the-mind recall across all segments and have earned the trust of millions across the globe.
Offer's 100% of our items at the lowest price.
.
Offer highly saleable items.
.
HI-LUXE: Elevating Dining Experiences. Explore our exquisite collection of melamine dining wares, meticulously crafted to blend style and durability seamlessly. With HI-LUXE, every meal becomes a luxurious affair, as our premium products elevate your table settings with sophistication and practicality. Embrace elegance and functionality in every dish with HI-LUXE - where dining meets design excellence.
.
Maganda Towels: Where Comfort Meets Affordability. Dive into luxury with our plush, soft towels designed to enhance your everyday bathing experience. We believe in delivering premium quality at accessible prices, ensuring that luxury is within reach for all. Experience the comfort you deserve with Maganda Towels.
.